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This article was just published in Music Connection magazine!
By Bernard Baur
Artist management has evolved with the music business.
In today’s shrinking industry, management’s duties have expanded tremendously; and, in fact, several of the individuals profiled here are hyphenated — their expertise covers more than one area. You find producers (the power brokers in today’s music business) acting as managers, and management coming from the business sector.
Almost all of our sources are paid consultants as well because, after all, it is a business. The biggest change we’ve noticed is that artists are required to take on more responsibility. The days of a “free ride” are over.
Nonetheless, if you’re looking for someone to guide and direct your career, all seven of our sources are experienced and savvy enough to help you reach your goals. [Continue Reading...]
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