This is worth watching if you are looking for management, have ever had a manager or think you need a manager! Take a lesson from the Turtles…get to know the people you want to do business with before you take the leap! Thanks to John Braheny for sending this to me.
5JHN5HaUg28
This article was just published in Music Connection magazine!
By Bernard Baur
Artist management has evolved with the music business.
In today’s shrinking industry, management’s duties have expanded tremendously; and, in fact, several of the individuals profiled here are hyphenated — their expertise covers more than one area. You find producers (the power brokers in today’s music business) acting as managers, and management coming from the business sector.
Almost all of our sources are paid consultants as well because, after all, it is a business. The biggest change we’ve noticed is that artists are required to take on more responsibility. The days of a “free ride” are over.
Nonetheless, if you’re looking for someone to guide and direct your career, all seven of our sources are experienced and savvy enough to help you reach your goals. [...]
Find me elsewhere...